
WHEN IS A 'GIRL' NOT A 'GIRL'?
Policy Watch SA questions the motives underpinning a popular AI text-to-image community art platform's dedication of an entire website browsing page to 'girl' (the platform also has separate 'woman' and 'female' browsing pages)
*Disclaimer: By providing examples of the way women are portrayed by AI text-to-image art generators and on community platforms providing access to the software, Policy Watch SA is simply drawing attention to apparently widespread concerns about the underpinning issues explored here. This should not be misinterpreted as condemnation of a specific software model, community platform or their users/members.
In the art world, nude portrayals of the female body tend to be associated with fine art. By contrast, semi-nude portrayals of the female body are "more commonly found in commercial contexts and ... used to evoke desire and allure" (ThisVsThat). "Both forms of representation have had a significant impact on art and popular culture, sparking debates about beauty standards, objectification, and the role of women in society".

surely this little girl doesn't belong here?
users tag their images #girl so that they'll appear on the 'girl' page
the rows of images below are copied from the 'girl' page of a popular AI text-to-image community art platform – illustrating how the images of pre-adolescent girl children and conservatively dressed adolescent girls appear among over-sexualised images of young women

anime girl images often send mixed messages


another little girl in worrying company
does this fresh-faced teenager really belong here?

for more information on what's meant by NSFW, see the red section at the bottom of this page

another confusing anime

in this row, we have 'girls' working out (and a cabaret singer) ...
NSFW means content not safe/suitable for viewing in a public, formal, or controlled environment such as a workplace, school or family setting. Many workplaces and schools have policies prohibiting access to sexual and graphic subject matter (Wikipedia)
more sources of information on NSFW and related issues include:
Understanding US law on NSFW content: a 2025 guide for AI and image generation users (David Fornelli)
The algorithmic gaze: representations of women in AI art (Danielle King)
Policy Watch SA created this site in the hope that it will be discovered by organisations and public interest groups concerned about the objectification of women and 'girls' by international AI text-to-image community art platforms. Having joined a popular platform in October 2024 expressly to create images for our social media alerts, we were dismayed by the prevalence of inappropriately sexualised 'girl' images finding their way into competitions/games with rules prohibiting 'mature' or NSFW entries. During the ensuing months, our complaints about this to platform support staff and other users fell largely on deaf ears. This may have been because of a general lack of awareness of the issues explored here, which include a tendency for adolescent girls and young women to self-objectify.
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*Disclaimer: By providing examples of the way women are portrayed by AI text-to-image art generators and on community platforms providing access to the software, Policy Watch SA is simply drawing attention to apparently widespread concerns about the underpinning issues explored here. This should not be misinterpreted as condemnation of a specific software model, community platform or their users/members.
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In the context of domestic legislation, 'South Africa does not have laws or regulations that specifically govern AI. The current legislation, most notably the Protection of Personal Information Act (POPIA), the Consumer Protection Act ... and the Electronic Communications and Transactions Act, seek to regulate (only) certain aspects of AI use, particularly surrounding data protection, privacy, and consumer rights.' (Fluxmans)
That said, given AI's ever-accelerating global adoption, 'South Africa stands at a pivotal moment'. Hopefully, the process of developing an appropriate regulatory framework won't overlook the importance of 'balancing the promise of technological innovation with the need to address ethical, legal and socio-economic challenges'.
Perhaps the issues explored here will assist in some way ...
